Power of Nature.
I was tasked with a redesign of a brand that had not picked up interest from retailers and had not preformed in online sales. We rebranded with a new look and new name.
I created a flexible design that would grow with their expanding product line. We developed an informative visual language that would help new users more easily understand hemp products they may not have used before, without the need for assistance or the discomfort many felt when they got overwhelmed shopping for this type of new market item.
Final logo for Earthformed, combining elements of nature and the general shape of a drop of essential oil. This design and name change push the narrative the brand was looking for, organic presenting, essential oil infused topical and ingestible products. Safe, clean and healthy.
A spread of potential logos using the original name displayed with options for package design of their hero product. Soon after a copy cat website popped up and the name became a problem for the brand and we used that opportunity to pivot in the branding.
A more detailed spread of the preferred logo design along side a developing color language and workshopping of new names.
A mock up of their starting line of products in the mid range, preferred, strength colors.
A product label design for infused massage oils. We needed to inform shoppers about what the product is and how its meant to be used. Legal restraints on benefit explanations needed to be accounted for, as well as, meticulous requirements for labeling. Icons were developed to help pull the eye to the types of information most likely to sway a user to this product when selecting off a shelf.
Outer box design for salve product. The company found the average shopper to lack education about hemp based products. They were concerned potential users were shying away from the product when overwhelmed with options. They were also producing a different quality product at a higher price point. The box design needed to express the benefits of the product in a quick easy to view format.
Booklet layout. Designed to help small retailers to better understand the product line and select the right lines of items for their location. This could also be displayed in a shelf stand for shoppers to take or brought to trade shows for an elevated experience.
A page from the product booklet guide. In endeavoring to educate retailers and clients about the product line, we needed to simplify the selection process. The color guide I created (first of its kind in this product type) helped users find the appropriate strength product for their discomfort at a glance, without the need for a medical professional or internet research. Building confidence in their selection along side confidence in the brand.
Website landing page. We utilized web space to expand on product information and direct sales. Knowing a larger number of clients may be of an advanced age I designed a very simple layout with larger and expandable fonts. The check out experience was streamlined as well. For interested users, more advanced data was available. All labels and marketing features QR codes that lead back to this site for better integration.
Trifold pamphlet layout. An inexpensive to produce and informative sheet used for trade shows and to equip the sales team with visuals and product details.
A full line product render display. This visual could be used in early marketing and helped prove the label and container designs worked together harmoniously before production began. Comparing the size, shape and colors of the products before anything was produced helped avoid costly changes down the road. This visual also helped the sales team realize the line was too large to expect small independent stores to carry the whole thing. This gave them time during production to create different package bundle concepts that would appeal to a greater range of retailers.