https://jjbifulco.com/home daily 1.0 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/01d47947-fa17-4a89-a340-4985da048ecd/20170729_160347.jpg https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/3ace1607-b77b-4476-815a-65ae7b5ee341/rqcf-web.jpg https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/a699a79b-8fb2-41d8-8df8-12d5bb985d48/statement+sign.png https://jjbifulco.com/resume daily 0.75 2024-03-01 https://jjbifulco.com/contact daily 0.75 2023-10-24 https://jjbifulco.com/portfolio daily 0.75 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/abe3b112-ff3b-48ab-8d39-6d8c73b34551/earthformed+logo+small.png Portfolio https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/c5e1cb7e-0c90-4338-91c6-96830993cf06/rachelquinnchildrensfoundation+logo+white+bg+sticker.png Portfolio https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5b12febb-a7a5-4e0e-b787-7fcf4bb9ce9c/7chack+logo2.png Portfolio https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d2330965-46ef-4277-b4b2-62b8e417856e/suqares.png https://jjbifulco.com/illustration daily 0.75 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1fcb42e1-bd90-4a53-980a-aeb3f733edea/El_Spread.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/3cc64971-18f7-439d-b673-c0ce9a974ec4/Gary+and+Elizabeth+Pokemon.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5dd29abd-2c9a-45cd-bcea-6b7f6276b183/Gary+and+Elizabeth+yugioh.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d9203592-1b43-4feb-8108-b573f1558d0d/Lee+family+benders.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/3952e51a-c19a-4442-9bfc-05396a69827f/lunar+collective.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/a2d7b101-c363-4723-b0ca-62b0a1cfcded/Nicole_coenen.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/f2b717c9-2317-4528-90ce-202f05c488a1/Pug_bear.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/b5f49c6a-d889-4e3d-9ef5-a219fc3859b8/Sasha_Slaughter_kill.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/31c21d14-a80a-4039-9e76-be03d9b3b403/Sister_Angelique.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/eb5d090d-7efa-41a9-90a6-9d2c7683c56c/Untitled_Artwork.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/849d7bd9-bfd3-4c2f-91d3-ecd66164af62/vanya.jpg Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/2c1b0937-0186-4e8b-9066-76156e3ce8d6/Yell.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/81e4ab3b-1335-4452-a7c9-6f03030a542a/Yell_Mask.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5d1b00c8-5fd5-4da1-a28b-522057c11ac7/Eursulon.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/8049f3df-8e6e-4803-a551-6716de7a3305/Sketches+-+Drawing+25618190444006504264.png Illustration https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/01d47947-fa17-4a89-a340-4985da048ecd/20170729_160347.jpg Illustration https://jjbifulco.com/branding-and-logo-design daily 0.75 2024-03-01 https://jjbifulco.com/branding-and-logo-design/project-four-yjynj-dplns monthly 0.5 2023-10-26 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/ed2a3562-1cd9-4d0c-992d-99c85e979764/logo.png Branding and Logo Design - CanB MD Logo design. A flexible logo that can be displayed in full or just with the center circle piece. This gives flexibility in use if they chose to develop and app or any other uses that don't work for a horizontal logo design. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/58db1d62-486d-4847-b8f5-6cf900ee5aa4/canB+massage+oil+Calm+100mg+4oz.png Branding and Logo Design - CanB MD Label design for one formulation of massage oil. As part of a medically facing brand, I designed the label with the same structure as the other items, but added more decorative elements to support a product in which the fragrance was as important as the physical benefits. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/8f364cd8-7305-41f5-8ff5-e574f7febde5/canb+group+render+full.png Branding and Logo Design - CanB MD Full bottle render. Showing how branding and product design blends together before samples get printed. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/f23db2ec-16d2-4829-a3c5-9024b2e7124b/web+cocoa.png Branding and Logo Design - CanB MD Package design for new superfood product. client wanted to launch new hero product with lowest overhead costs. I designed a sticker logo for blank bags that could be produced at a lower initial expense. The same design could be modified to be direct printed to the packaging when the company was ready to do so. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/4f4cda02-89e2-4831-b3f7-05fa34e38ec4/display+box+canBmd+bg3.png Branding and Logo Design - CanB MD Collection product render. I designed an all in one package for the sales team to easily sell and distribute a full starter collection to their medical office clients. i developed the packaging, products and supporting documents in a way that would fit neatly into one affordably shippable package. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/3aa939d7-498d-4f7c-92ed-596e01026b00/web+aroma+cryo+225.png Branding and Logo Design - CanB MD Product image for web listing. Client needed easy ways to express to online shoppers, what strength product they were purchasing. While the labels translated the information well in person, the online buyers were getting confused. We added brand colored strength bars that distinguished strength differences clearly. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/f316b844-b6fe-4b82-b512-ddff404e82c2/md+catalogue+render.png Branding and Logo Design - CanB MD A full sized, medical facing, book was need for the starting bundle. Sellers needed to be educated on the products, as well as, the regulations involved with presenting them to their clients. I developed a clear and easy to reference brand and product guide. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/4b7f5004-4f84-4867-a88d-7c9100c4210a/tri+mock+up.png Branding and Logo Design - CanB MD Trifold pamphlet design. For tradeshows and the sales teams use. A quick guide to the new medically facing CBD brand and its products. Also has a quick rundown of the basics of CBD for anyone new to the product type, helping to entice previously untapped potential clients who had never considered this type of product. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d0069c8d-beab-45be-a493-e31fa52ddb25/canbiola+trifold+indide.png Branding and Logo Design - CanB MD Interior layout for salesman pamphlet. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d2330965-46ef-4277-b4b2-62b8e417856e/suqares.png Branding and Logo Design - CanB MD Branding image used online and inside guidebook. https://jjbifulco.com/branding-and-logo-design/project-three-8zgh7-366gj monthly 0.5 2023-10-26 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/9176b18f-d0b3-4990-897a-d801d9c27d0c/7chack+logo2.png Branding and Logo Design - Seven Chakras Logo design for Seven Chakras brand. Designed to be presented in foiled gold and satin finish center where possible. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/73909652-ef03-476f-b0cc-3a6f955f59cc/vibe+mock+up.png Branding and Logo Design - Seven Chakras With only a loose idea for a brand and a name, I started the process with mood boards to narrow down the feeling, aesthetic and color the client might be searching for. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/befe8265-4b66-4e05-97bf-a965decb3aa7/7chakras+box+concept.png Branding and Logo Design - Seven Chakras An exploration of box designs. Examining detail options and what creates the luxury feeling in the clients preferred color palette. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/57cfda65-67a4-4779-8633-86f755c0f458/boxes.png Branding and Logo Design - Seven Chakras An early mock up of base product line. Discussions began about satin, gloss and metallic finishes as well as custom dark wood caps to elevate the brand and create desirable textures that make packaging more appealing. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/fd6aae35-2cc4-467c-82fe-a438f2d61f06/web+mock+up.png Branding and Logo Design - Seven Chakras Early web design. sets up a sales channel and recognizes the need for a high end marketing champaign that aligns with the brand culture the client wishes to develop. https://jjbifulco.com/branding-and-logo-design/project-two-llrgk-b7j2f monthly 0.5 2023-10-26 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/55bfe10c-022e-4a39-9f6c-609fbb8a500b/rachelquinnchildrensfoundation+logo+wbg.png Branding and Logo Design - Rachel Quinn Children's Foundation The finished logo for RQCF featured a rendering of Rachel Quinn's hand reaching down to hold that of a young child. It was important to feature the name sake of the charity in the logo while displaying what the organization does, support children. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1dd836be-51a7-45f9-9a6e-e0fd0decd855/rqcf+logo.png Branding and Logo Design - Rachel Quinn Children's Foundation Logo spread sheet. Features the signature colors of the organization and different ways of displaying the logo with different backgrounds. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5d824d21-5afb-4f28-950f-e80d01ad5aa0/rqcf-web.png Branding and Logo Design - Rachel Quinn Children's Foundation The website for RQCF features logos and signature colors for continuity. Text is large and clear for consistent legibility. Clean simple design and ease of use was the most important part to this design. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/8fcd46bd-18ec-41c3-a21c-7bd860f395b3/rqcf-web-icons.png Branding and Logo Design - Rachel Quinn Children's Foundation Close up on minor logo images featured on the website and Instagram page. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/a699a79b-8fb2-41d8-8df8-12d5bb985d48/statement+sign.png Branding and Logo Design - Rachel Quinn Children's Foundation Table top poster featuring highlights of the foundation. Made for events to spread awareness of the organization. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/96bec356-2b4e-48b6-86b5-2779cfe5ec6d/golf+social+banner+flyer+23.png Branding and Logo Design - Rachel Quinn Children's Foundation Event flyer for annual golf outing https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/7469c16b-1907-4260-b424-4c448979ca86/Benefit+Flyer+2023.png Branding and Logo Design - Rachel Quinn Children's Foundation Event flyer for annual cocktail benefit https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d9107bf2-ed04-4b75-a9ca-19aa9f9baf17/20230306_132536.png Branding and Logo Design - Rachel Quinn Children's Foundation Event catalogue. Featuring highlights on all silent auction items, charity information and advertising for sponsors. Designed after traditional playbills, with a clean design that is easy to flip through quickly https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/28d5ee07-76d0-454e-9aeb-26f65338f366/rqcf-phone-social.png Branding and Logo Design - Rachel Quinn Children's Foundation Event pages to sell tickets for fundraisers. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/549298ad-21ed-4b0d-b7fe-21d2204b5b87/rqcf-social.png Branding and Logo Design - Rachel Quinn Children's Foundation Examples of social media posts. Sticking to color branding and defining a bright, fun, professional personality for the organization. https://jjbifulco.com/branding-and-logo-design/earthformed monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1efac111-e1b0-46ef-af6f-ba94f4e20d99/earthformed+logo.png Branding and Logo Design - Earthformed Final logo for Earthformed, combining elements of nature and the general shape of a drop of essential oil. This design and name change push the narrative the brand was looking for, organic presenting, essential oil infused topical and ingestible products. Safe, clean and healthy. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/a885a9a9-37d8-422a-81e1-34a925928b24/pure+leaf+comparison+board1.png Branding and Logo Design - Earthformed A spread of potential logos using the original name displayed with options for package design of their hero product. Soon after a copy cat website popped up and the name became a problem for the brand and we used that opportunity to pivot in the branding. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/68e8c629-c057-41e4-81da-7a5e6c2792f9/pure+leaf+comparison+board.png Branding and Logo Design - Earthformed A more detailed spread of the preferred logo design along side a developing color language and workshopping of new names. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/2e62a92d-43d9-4b76-a36c-045d876eb16f/earthformed+red+group.png Branding and Logo Design - Earthformed A mock up of their starting line of products in the mid range, preferred, strength colors. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5c6c9db7-7075-4e8c-9596-9719c2104fc6/Earthformed+Massage+Oil+-+Unwind.png Branding and Logo Design - Earthformed A product label design for infused massage oils. We needed to inform shoppers about what the product is and how its meant to be used. Legal restraints on benefit explanations needed to be accounted for, as well as, meticulous requirements for labeling. Icons were developed to help pull the eye to the types of information most likely to sway a user to this product when selecting off a shelf. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/4bc429ec-27ff-465d-aa6a-c3df9ffb743f/earthformed-box.png Branding and Logo Design - Earthformed Outer box design for salve product. The company found the average shopper to lack education about hemp based products. They were concerned potential users were shying away from the product when overwhelmed with options. They were also producing a different quality product at a higher price point. The box design needed to express the benefits of the product in a quick easy to view format. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/344cae66-9672-4ed9-9d35-a69538296cb8/earthformed+catalogue.png Branding and Logo Design - Earthformed Booklet layout. Designed to help small retailers to better understand the product line and select the right lines of items for their location. This could also be displayed in a shelf stand for shoppers to take or brought to trade shows for an elevated experience. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/85283981-c43d-41f8-bbea-73f500c42f5e/temp+card.png Branding and Logo Design - Earthformed A page from the product booklet guide. In endeavoring to educate retailers and clients about the product line, we needed to simplify the selection process. The color guide I created (first of its kind in this product type) helped users find the appropriate strength product for their discomfort at a glance, without the need for a medical professional or internet research. Building confidence in their selection along side confidence in the brand. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/b5fa97b1-9cbd-4d5f-a2e8-ae0adcf711f1/earthformed+phone+website.jpg Branding and Logo Design - Earthformed Website landing page. We utilized web space to expand on product information and direct sales. Knowing a larger number of clients may be of an advanced age I designed a very simple layout with larger and expandable fonts. The check out experience was streamlined as well. For interested users, more advanced data was available. All labels and marketing features QR codes that lead back to this site for better integration. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/56fa5271-d93a-48fe-9c8a-c40fc5b0b716/trifold+render2.png Branding and Logo Design - Earthformed Trifold pamphlet layout. An inexpensive to produce and informative sheet used for trade shows and to equip the sales team with visuals and product details. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/9ae2d664-0216-47aa-9b26-9ddd9526b5e2/earthformed+render+med.png Branding and Logo Design - Earthformed A full line product render display. This visual could be used in early marketing and helped prove the label and container designs worked together harmoniously before production began. Comparing the size, shape and colors of the products before anything was produced helped avoid costly changes down the road. This visual also helped the sales team realize the line was too large to expect small independent stores to carry the whole thing. This gave them time during production to create different package bundle concepts that would appeal to a greater range of retailers. https://jjbifulco.com/branding-and-logo-design/pure-leaf-oil monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/b968bcc7-a823-44bf-b1bf-2a6abed67254/pure+lead+trifold+b.png Branding and Logo Design - Pure Leaf Oil Outside trifold. Brand highlight brochure for conventions and marketing to future vendors https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/f29ad0c2-6289-4309-afa8-c903dab49204/pure+leaf+massage+oil+slick.png Branding and Logo Design - Pure Leaf Oil Marketing flyer for a specific product like. Designed to be shared with potential vendors to describe the benefits of the product. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/adc3d92d-c6fa-4198-bde2-1e8a71ab71f8/cryofreeze.png Branding and Logo Design - Pure Leaf Oil New product concept displaying the physical sensation of the product visually on the label. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d72ab47c-3416-46a7-a82b-365ef05b5dd5/massage+oils+final.png Branding and Logo Design - Pure Leaf Oil Set of collaborating massage oils featuring relaxing waterfall environments, customized to the fragrance. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/e4cdc625-7cc9-452b-b03e-66add34a226d/plo+cryo+gold2+225.png Branding and Logo Design - Pure Leaf Oil web image that integrates strength calculator I designed to visually highlight product distinction. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/02dbe97a-b7da-4c0a-96bc-e03c0c133ddf/group+renders.png Branding and Logo Design - Pure Leaf Oil Full product mock up renders https://jjbifulco.com/product-packaging-and-print daily 0.75 2024-03-01 https://jjbifulco.com/product-packaging-and-print/seventchakras monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/befe8265-4b66-4e05-97bf-a965decb3aa7/7chakras+box+concept.png Product, Packaging and Print - Seven Chakras An exploration of box designs. Examining detail options and what creates the luxury feeling in the clients preferred color palette. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/57cfda65-67a4-4779-8633-86f755c0f458/boxes.png Product, Packaging and Print - Seven Chakras An early mock up of base product line. Discussions began about satin, gloss and metallic finishes as well as custom dark wood caps to elevate the brand and create desirable textures that make packaging more appealing. https://jjbifulco.com/product-packaging-and-print/canbmd monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/f23db2ec-16d2-4829-a3c5-9024b2e7124b/web+cocoa.png Product, Packaging and Print - CanBmd Package design for new superfood product. client wanted to launch new hero product with lowest overhead costs. I designed a sticker logo for blank bags that could be produced at a lower initial expense. The same design could be modified to be direct printed to the packaging when the company was ready to do so. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/3aa939d7-498d-4f7c-92ed-596e01026b00/web+aroma+cryo+225.png Product, Packaging and Print - CanBmd Product image for web listing. Client needed easy ways to express to online shoppers, what strength product they were purchasing. While the labels translated the information well in person, the online buyers were getting confused. We added brand colored strength bars that distinguished strength differences clearly. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/f316b844-b6fe-4b82-b512-ddff404e82c2/md+catalogue+render.png Product, Packaging and Print - CanBmd A full sized, medical facing, book was need for the starting bundle. Sellers needed to be educated on the products, as well as, the regulations involved with presenting them to their clients. I developed a clear and easy to reference brand and product guide. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/58db1d62-486d-4847-b8f5-6cf900ee5aa4/canB+massage+oil+Calm+100mg+4oz.png Product, Packaging and Print - CanBmd Label design for one formulation of massage oil. As part of a medically facing brand, I designed the label with the same structure as the other items, but added more decorative elements to support a product in which the fragrance was as important as the physical benefits. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/8f364cd8-7305-41f5-8ff5-e574f7febde5/canb+group+render+full.png Product, Packaging and Print - CanBmd Full bottle render. Showing how branding and product design blends together before samples get printed. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/4f4cda02-89e2-4831-b3f7-05fa34e38ec4/display+box+canBmd+bg3.png Product, Packaging and Print - CanBmd Collection product render. I designed an all in one package for the sales team to easily sell and distribute a full starter collection to their medical office clients. i developed the packaging, products and supporting documents in a way that would fit neatly into one affordably shippable package. https://jjbifulco.com/product-packaging-and-print/nuwellness monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/a9266d3f-6723-4e87-af74-1cad13bb7934/nuwellness+nano+drop.png Product, Packaging and Print - NuWellness Hero product design. With subtle dark background and raised, light color, gold metallic text https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1709310086585-HURDY8HFJFPI9NDAY943/NuWellness%2Bsalve.jpg Product, Packaging and Print - NuWellness Screw cap double label packaging https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/762782b8-d41e-4523-bd91-f3184679a258/nuwellness+logo.png Product, Packaging and Print - NuWellness Logo design for new medical brand. https://jjbifulco.com/product-packaging-and-print/luckystar monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/cfdf96d4-0a09-48ef-9b08-c0affab81af2/luckystarlogo.png Product, Packaging and Print - Lucky Star Superfoods Chosen logo design. A bold high contrast font was chosen for most of the brand name. I included a break out letter that had a shattered and jagged quality. Since the brand name did not clearly express the product we opted for a subheading in a more classic font. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/9ea61cb5-6296-4f52-a6d4-002c820bd668/lucky+star.png Product, Packaging and Print - Lucky Star Superfoods Early logo samples. As we explored what the client wanted for their branding and marketing. They considered a 'lucky' mascot that might be trendy to teens and 20 somethings. I tried to consider how the images might work on stickers and video streams and looked for designs someone would want to have around aside from its relation to the product in an effort to increase the visibility of the brand with less effort and cost. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/a68f2fa0-61ff-4f80-9a3f-b3df04ac706c/rBIT+LOGO.png Product, Packaging and Print - Lucky Star Superfoods First pass at logo. Following the lucky rabbit theme, I created a character to match requests of the client. They liked the drama of it, yet found it more antagonistic than they wanted their brand to be. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/b0912a2c-3ca9-4cb7-a745-5a95e982e89a/rBIT+LOGO2.png Product, Packaging and Print - Lucky Star Superfoods Logo second pass. Instead of a lucky rabbit character I pivoted to a lucky bunny. This softened the imagery to be more in like with the company values. We eventually chose to simplify to text only when the marketing strategy changed. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/23d88c0d-3367-4219-bec7-852788380528/LABEL+4.5.png Product, Packaging and Print - Lucky Star Superfoods Front product label. I referenced some designs of video game box layouts to appeal to the gamers the company most wanted to connect with. To keep the design simple yet energetic, I opted for more icons than text to drive the products benefits forward. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/a233b792-0790-4216-b9ae-05acb7fad95f/direct+bag2.png Product, Packaging and Print - Lucky Star Superfoods Product render. Displaying a render of finished product design helped inform the usefulness of the design in practice. We were able to quicky realize that any information at the top would be pulled off once opened. To maintain the design and information we added headroom before reaching the sample phase. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/f3d18732-d0bc-4225-960f-b4622a4be338/loops+label.png Product, Packaging and Print - Lucky Star Superfoods Front and back label design. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/58ddc690-d458-4ad1-83aa-5584f3aa11a6/loops.png Product, Packaging and Print - Lucky Star Superfoods https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/20d4ec80-6c38-422d-8756-8b24b8b6617f/luckystar+counter+sign.png Product, Packaging and Print - Lucky Star Superfoods https://jjbifulco.com/product-packaging-and-print/earthformed monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/a885a9a9-37d8-422a-81e1-34a925928b24/pure+leaf+comparison+board1.png Product, Packaging and Print - Earthformed A spread of potential logos using the original name displayed with options for package design of their hero product. Soon after a copy cat website popped up and the name became a problem for the brand and we used that opportunity to pivot in the branding. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/68e8c629-c057-41e4-81da-7a5e6c2792f9/pure+leaf+comparison+board.png Product, Packaging and Print - Earthformed A more detailed spread of the preferred logo design along side a developing color language and workshopping of new names. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5c6c9db7-7075-4e8c-9596-9719c2104fc6/Earthformed+Massage+Oil+-+Unwind.png Product, Packaging and Print - Earthformed A product label design for infused massage oils. We needed to inform shoppers about what the product is and how its meant to be used. Legal restraints on benefit explanations needed to be accounted for, as well as, meticulous requirements for labeling. Icons were developed to help pull the eye to the types of information most likely to sway a user to this product when selecting off a shelf https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/4bc429ec-27ff-465d-aa6a-c3df9ffb743f/earthformed-box.png Product, Packaging and Print - Earthformed Outer box design for salve product. The company found the average shopper to lack education about hemp based products. They were concerned potential users were shying away from the product when overwhelmed with options. They were also producing a different quality product at a higher price point. The box design needed to express the benefits of the product in a quick easy to view format. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1709310629933-WWHO2BFUYN3D75EUSY0Z/earthformed+red+group.png Product, Packaging and Print - Earthformed A mock up of their starting line of products in the mid range, preferred, strength colors. https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1698181137814-AZVL2TTVZW7P5RH53Y37/earthformed+render+med.png Product, Packaging and Print - Earthformed A full line product render display. This visual could be used in early marketing and helped prove the label and container designs worked together harmoniously before production began. Comparing the size, shape and colors of the products before anything was produced helped avoid costly changes down the road. This visual also helped the sales team realize the line was too large to expect small independent stores to carry the whole thing. This gave them time during production to create different package bundle concepts that would appeal to a greater range of retailers. https://jjbifulco.com/social-media-management daily 0.75 2024-03-01 https://jjbifulco.com/social-media-management/startedbyamouse monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d804ffcc-9f7b-4ff3-a799-dd8bfdb39151/20210515_112606.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/6c86752a-06ca-4e07-8d0d-c2eea4c1bd2c/IMG_20210601_174331_957.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d6b39a31-6396-42c1-af7b-84a357cec267/IMG_20210623_124245_264.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/aa819a5a-fd91-44d7-81d9-3f5aac647c1c/IMG_20210725_103812_597.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/3a2fc385-e50b-42a3-82a7-ab5426d7c96b/IMG_20210727_105654_057.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/b54ae2a9-82ac-41bf-9273-1cb35e8eed0f/IMG_20211031_103608_390.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/e8527c1d-6a3a-4078-b147-3d499693a6c0/IMG_20220311_145919_314.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5e0d277b-14f3-4cae-80d4-aef9fc10f74a/IMG_20240220_101858_196.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/71739c99-a8f0-4acb-8704-5c96469aa78e/20240229_141609.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/37954211-82f3-4d9d-9ce2-392245b2f4b9/20240229_142400.jpg Social Media management - Started By a Mouse https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1709315333760-O4TEUC20EIEP2D3X5GXP/IMG_20210718_094116_950.jpg Social Media management - Started By a Mouse https://jjbifulco.com/social-media-management/rachelquinnchildrensfoundation monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/0337ad3c-64dd-4665-aa5f-736bd89221f9/277519882_124424626836923_2529926350772566746_n.jpg Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/cad50471-614e-4c07-a4ce-6d9e2c2cc186/benefit+24.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/6d6638ef-695e-490e-a96c-96dab0fbd83a/connect+auction+live.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/0dd1a3cd-20bc-4240-ab36-069e4f3fbb37/connect+tonight.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/42418184-2fce-4380-b723-51305b184096/volunteers.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/083eeab7-2961-48cb-9e1b-33191ff8f958/whiskey+neat.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/7ecec2ac-0313-47f6-83b3-71f7c359426f/golf+23.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/7cacf006-a379-4e29-bf52-4cb5b6ab7c26/cocktail+benefit.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d4df694f-c140-4ae3-891f-7dbafd8ca41b/event+tickets+giveaway.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/59e12149-e686-4430-84db-a173668ebf0c/raffle+social.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/516be024-c3c6-49eb-bd3b-4190c33fc039/winter+giving.png Social Media management - Rachel Quinn Children's Foundation https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/aed8c672-c900-470a-a8b9-e98d7a750c8b/FQy7-i8XoAc-n9g.jpg Social Media management - Rachel Quinn Children's Foundation https://jjbifulco.com/social-media-management/chilld monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/c8134364-e80d-49cd-9b03-5b5b6ddc92e0/chilld.png Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d0722e7f-b106-42d0-bb0c-6d70db29cc57/FIRE+AND+ICE+ADwhite.png Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/fc52a4ae-6d5c-4024-b9f4-fcacc093b47f/dunkers.png Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/740c44ee-63ab-4904-8a82-841b7df64705/snow+day.png Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1709314579630-0V6YCO8IXZVXDL2WUOB0/influencers2.jpg Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/866f7e42-040d-40ff-b011-36f6ceb7751c/cereal+splash.jpg Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/27fc41b0-22f6-48f8-8990-06a0dd73592c/style+icons.png Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/419a2a16-7c1d-45f5-ae19-6c4ff380273b/couples.png Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/674bfcd2-6d49-4908-9b55-3aa744fe453f/mango+siraccha.jpg Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/ca3510c9-6c8d-4d46-89ff-39bf48abd895/mango+siraccha4.png Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1709314616610-JY7FJTZP73YAIPGHM06X/90s%2Bkids.jpg Social Media management - Chilld https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1709314600190-9SBJ5V5FZUOCIQC6H36M/minch%2Bchip%2Bsplash.jpg Social Media management - Chilld https://jjbifulco.com/social-media-management/greengrowfarms monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/c17f4ed8-f80a-460a-b01b-1fbd9035c539/chocolate+mint+coffee.png Social Media management - Green Grow Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/dedef206-e1b0-4dcd-81e5-94c05eb169a2/good+hands.png Social Media management - Green Grow Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/398ed6de-1b3b-4826-8f00-fade3017927d/greenhouse.png Social Media management - Green Grow Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/cac22030-6278-46da-a13a-e5c6206ec893/mint+chocolate+drying.png Social Media management - Green Grow Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/83975fbf-0806-4e56-99bf-2f97709d93e1/pepermint+1000+2pk.png Social Media management - Green Grow Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/91330738-4bed-4db7-beff-4d2615374266/lemon+honey.png Social Media management - Green Grow Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/3ec1f532-fd65-4173-94f3-b4cffdd11800/mint+cup.jpg Social Media management - Green Grow Farms https://jjbifulco.com/social-media-management/bougiebeverages monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/888d9702-9a71-484e-b34d-ac7276daed86/Untitled+design+%2814%29.png Social Media management - Bougie Beverages https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/c3fb6b25-3c23-4f4e-9b05-8cbcc195c7f0/pineapple+can5.png Social Media management - Bougie Beverages https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5180d5e1-1305-41b4-bb22-6753a84973e5/rose+10.png Social Media management - Bougie Beverages https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/859d6f55-ac11-4479-8498-25dafd80ffc3/strawberry+can.png Social Media management - Bougie Beverages https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/5062dd77-df67-4475-bc29-abfe95f131a5/Untitled+design+%286%29.png Social Media management - Bougie Beverages https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/6bdef27b-e276-43c1-aa5a-707792a3f5e0/berry8.png Social Media management - Bougie Beverages https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/d0a14ebd-6720-4bfc-983a-e03c90420da0/champagne2.png Social Media management - Bougie Beverages https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/620d1caf-f1d8-4a2d-a4a7-ff08f7ac2ad3/champagne7.png Social Media management - Bougie Beverages https://jjbifulco.com/social-media-management/project-one-f5w4d-ty89h monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/fbe84930-49f7-4b03-855e-a9cb21517b2c/anxiety+splash4.png Social Media management - Hemptons Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/1709311320296-90ISXXINLWKRO64SMP2N/allergy%2Bsplash3.jpg Social Media management - Hemptons Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/3064a8f8-3c25-41b7-bb58-84289bde6f69/energy+splash4.png Social Media management - Hemptons Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/35e13372-934d-4fed-9487-8143ab8d786b/joint+splash6.png Social Media management - Hemptons Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/e8f68eb8-66d4-4110-a8bb-570c1b7aa18a/pain+splash5.png Social Media management - Hemptons Farms https://images.squarespace-cdn.com/content/v1/65381c09298afb7d44f31a91/63078f99-11de-4dbf-9895-997e4c216758/sleep+splash2.jpg Social Media management - Hemptons Farms